Five reasons

     armin needs help

“How can we use experience design to involve a younger and wider audience in our event? With this question, we designed, in collaboration with OCC, an experience for Dutch influencers.

For one month Dutch influencers received real letters from a mysterious, fictional person. So they were tempted to come to an event with Armin van Buuren.

Through Instagram Armin van Buuren told the influencers about the special letters of the fictional Djembé. For weeks the adventurous influencers received letters from Djembé. The height and end of the story was a call to come to a secret location. There, dozens of electric Jaguars brought them to a private party with Armin.